Hynt – Sharpening Strategy to Unlock £2.25M in Funding
Sector: Sensory Tech / Sleep Innovation
The Big Idea
Hynt is revolutionising the way we experience smell, blending science, design, and emotion to create sensory tech that enhances wellbeing. But early on, the team faced a common challenge: their innovation had too many potential applications.
They needed clarity. They needed focus. And they needed a story investors could believe in.
What They Needed
Their tech could be used in everything from mental health to experiences to wellness but that “all things to all people” approach wasn’t landing with investors.
They needed to:
- Refine their strategic focus
- Build a credible commercial roadmap
- Craft investor-ready materials
- Secure both equity and grant funding
Our Approach: Focus, Then Fund
Strategic Refocus
We started by helping Hynt zoom in on the most compelling and investable use case: sleep tech. Together, we:
- Prioritised sleep as the beachhead market
- Built a focused go-to-market strategy
- Built a strategic land and expand roadmap
This clarity transformed how the team talked about their business and how investors responded.
Investor Readiness
With strategy locked in, we moved into execution:
- Developed a pitch deck that told a tight, compelling story
- Created a clear investment one-pager
- Built a structured data room with all the essentials
- Supported investor targeting and outreach
We helped Hynt position themselves as a high-potential, focused startup ready to scale.
💸 Grant Funding Strategy
In parallel, we supported Hynt in identifying and applying for public R&D funding resulting in a £750K grant win that extended their runway and validated their innovation.
The Results
£1.5M equity funding raised
£750K grant secured
Strategic clarity and investor confidence achieved
Positioned as a category-defining sleep tech innovator
