Odin Vision – Strategic Clarity That Led to a £65M Exit
Sector: AI / Medical Imaging
The Big Idea
Odin Vision is an award-winning AI company transforming medical imaging. Their tech was groundbreaking, their team was brilliant but like many fast-moving startups, they were stuck in reactive mode. Everyone was busy, but there wasn’t a clear plan. No single focus. No alignment across the business.
They needed clarity. They needed direction. And they needed a strategy that could scale.
What They Needed
Odin Vision came to Incrementa with a simple but powerful ask:
Help us define what really matters and build a plan to achieve it.
They were looking to:
- Align the team around a single, high-impact goal
- Create clarity across departments
- Build accountability and focus
- Position the business for strategic growth and investment
Our Approach: Align, Focus, Execute
Strategic Planning & Goal Setting
We started by working with the founder and senior leadership to define one wildly important goal the north star that would guide every decision.
Then we:
- Used the RACI framework to clarify roles and responsibilities
- Collaborated with department heads to set clear objectives and actions
- Built a plan, utilising our Prosper Plan with deadlines, resource allocations, and measurable outcomes
- Engaged the wider team to ensure buy-in and understanding
This wasn’t just a strategy doc it was a living, breathing plan that gave the business direction and momentum.
We supported the team in aligning their internal strategy with external expectations laying the groundwork for both funding and future acquisition.
The Results
Strategic clarity across the business
Team aligned around a single, high-impact goal
Improved operational focus and accountability
Positioned for scale and investment
£65M exit achieved
