Paragraf – Strategic Planning for Series B and Global Growth
Sector: Advanced Materials / Graphene Technology
The Big Idea
Paragraf is pioneering graphene-based technologies with the potential to transform industries from electronics to healthcare. As they approached their Series B raise, the team had ambitious growth targets but limited time to step back and build the strategy needed to hit them.
They needed a clear plan. A focused roadmap. And a way to turn investor expectations into operational reality.
What They Needed
Paragraf came to Incrementa with a critical challenge:
How do we build a two-year strategy that delivers on our Series B commitments and positions us for global expansion?
They were looking to:
- Define a clear growth strategy
- Align leadership and departments around measurable goals
- Translate investor expectations into actionable plans
- Build confidence across the business and with stakeholders
Our Approach: Strategy That Drives Execution
Building the Growth Roadmap
We worked closely with Paragraf’s senior leadership to co-develop a tailored two-year strategy using our Prosper Plan and one-page strategy framework.
Together, we:
- Identified priority markets for global expansion
- Developed a product roadmap aligned with commercial goals
- Built a sales and marketing strategy to drive traction
- Projected financials tied to realistic assumptions
This wasn’t just a high-level strategy it was a practical, actionable plan designed to deliver results.
Operational Alignment with OKRs
Once the strategy was in place, we translated it into Objectives and Key Results (OKRs) for each department:
- Clear goals for years 1 and 2
- Specific actions, timelines, and resource allocations
- Accountability across teams using the RACI framework
This gave Paragraf the structure and clarity needed to execute with confidence.
The Results
Comprehensive 2-year strategy aligned with Series B goals
Departmental OKRs driving accountability and focus
Investor confidence through clear planning and execution
Positioned for global expansion and long-term success
